In part 1 of this episode we had the pleasure of speaking with Jermaine Stone, The Real Wolf of Wine and CEO of CRU Luv Selections. In this episode we speak to Jermaine about:
- Competing on 106 and Park
- How to start at the beginning and rise to the top
- Tasting some of the finest wines in the world at the age of 20
- Starting Cru Luv Wines
A Bronx native, Cru Luv Wine’s President and CEO Jermaine Stone was raised worlds away from wine country with plans to become a rapper. By age 19 he had already made appearances on XM Radio, BET and Hot 97, and had the attention of prominent figures in music including Chris Lighty and LL Cool J.
A temporary job packing boxes in the shipping department at Zachys Wine Auctions, though, persuaded him to make a career in fine wine. There, Jermaine would begin an accomplished 9-year career with them, learning the intricacies of fine wine warehousing and shipping, client service, and auctioneering. He rose to the position of Logistics Manager, overseeing the inbound and outbound transport of $60 million worth of fine wine annually.
In 2013 Jermaine left Zachys to become one of the founding Directors of Wally’s Auctions, the New York-based subsidiary of a major Los Angeles wine retailer. At Wally’s, he used talents and expertise in auctioneering, operations, and business development to co-create and implement the full client experience, including the auction website and online bidding application; live simulcast auction bidding; warehousing of collections for sale; and distribution and fulfillment of client purchases. In addition to these major operational roles, he served as an auctioneer and public speaker at commercial and charity auctions and provided strategic advice to Wally’s President and Vice President.
After leaving Wallys, Jermaine founded Cru Luv Selections, a New York-based creative agency dedicated to blending the best elements of wine and hip hop culture through; brands, media and tastings that highlight the two arts at their highest levels.
The Last Sip:
When you finish your day and sit down with your favorite glass of wine, what is on your music playlist? Trap Music
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